Reviews can be incredibly useful. I never make a purchase without reading several (wether I’m buying a lipstick or a hoover). However when it comes to makeup, it’s sometimes hard to work out who to trust. I tend to read reviews on the product website. Before going off in search of independent reviews on blogs and social media. By reading a mixture of these, you can build up a picture and notice if there’s any disparity between consumers, smaller bloggers and big influencers.
Sadly this is often the case. Some products get praised by big influencers, only to leave many consumers disappointed after their purchase. I’m at the stage where I almost automatically distrust a product if it’s highly promoted by celebrities and influencers.
At what point do reviews stop being useful and become just another advertising tool for brands?
As a blogger -albeit a little one- how much am I a part of the problem? I know as a consumer, I’m no stranger to the annoyance of having to wade through and work out what is trustworthy or relevant. I hope that this post will go some way towards explaining how reviews on my blog work. My thoughts on the wider issues of disclosure and working with PR. And what factors I’m considering when I try a new makeup product.