The upshot to blogging about makeup and beauty, is always being in the know when something new launches. Occassionally I get sent products to try. And every day I read other blogs, featuring various products. Naturally since blogging about makeup, I’ve accumulated more. But every so often I have to remind myself that I don’t need that latest release. It’s ok to be selective and hold out for things you love. The last eyeshadow I found myself hitting pan on was Sin, from my original -& beloved- Naked palette. The one which was released in twenty-ten. SEVEN years ago!
This photo is how makeup should look. Battered. Used. Like it’s been shoved unceremoniously in many a handbag, suitcase or drawer. Not exactly the normal blogger aesthetic. But real. And the sign of a much loved product.
Maybe if I had given in and bought the latest Anastasia Beverly Hills palette -Subculture- I could have improved that pan hitting ratio dramatically (shade intended). But I’ve refrained. And intend to do so, until i’m hitting pan on a lot more of my products. All makeup should get this much use. Every product I’ve raved about on my blog should be too wrecked after a year to photograph for the blog. If it’s not, it hasn’t been used enough. And I probably could have lived without it!
Sell By Dates
Makeup is largely not self preserving. And should be thrown away after a while. I’ve heard various horror stories about using old makeup. But in all honesty, I never pay attention. Mascara and lipstick being the exception. Some of my lipsticks I’ve kept for years. Others go off and have to be cut or chucked. I hate wasting stuff, so do this only if it’s needed. Mascara shouldn’t be kept for more than 6 weeks, which is why I never buy high-end mascara. Although if I’m honest, I keep mine for a lot longer than the 6 weeks advised.
I’m not suggesting anyone else should do this. Purely that to me, throwing out perfectly good makeup is incredibly wasteful. I exercise common sense, if it looks gone off, fine. If it still works, smells / looks normal … Why would I throw it away?
I bought some of my MAC brushes 10 – 12 years ago. The MUA told me that if I looked after them, they would last for 10 years plus. I took this seriously as at the time, they felt extortionately expensive. After years of careful care, they are still going strong. Although I have to admit they’re so much better made than the new brushes. Especially the duo-fibre ones which lose hairs constantly.
Every few years I have a big clear out. And I’m always horrified at how much makeup I don’t use. I’ve got a lot better with this in recent years. But it’s so easy to buy something and not like it. Or use it as much as you imagined. I’ve become a lot more sensible with purchasing. And regularly gift things to friends, or sell if unused.
I love having a nose at other blogger’s makeup collections. But some videos / posts can feel so obnoxious. Think extreme hoarders. Only with expensive, unused makeup. I admire the bloggers and influencers who get tons of PR sent products. But who make sure they donate them. And pass them on, so they’re not wasted.
Falling For The Hype
With so much excitement around new launches, it’s easy to get caught up. I’ve stopped buying products on their launch dates. As that can really go either way! I loved the Naked Heat palette I picked up, without swatching. But was so glad I didn’t rush into buying SubCulture. As I have a feeling I may have been really disappointed.
As I’m always saying, makeup is so subjective. The best way to avoid buying items you won’t use, is to check them out fully yourself before buying. The trend of limited edition releases is showing no sign of going anywhere. Brands creating panic by limiting stock, so everyone rushes to get one. I’m personally fed up of this. Especially from huge brands who it’s pretty obvious have no concerns about their stock selling. And who will release run after run after launch.
I’m not buying anymore makeup, unless it falls into one of two criteria. It’s a refill for something I use all the time. Or it’s especially special. Something which after consideration, I still think worth getting. These items should be few and far between.
I want to actually use the products in my collection. To enjoy them, not hoard them. There will be tons of eyeshadows in each palette I’ve barely used. Enough to fill several new palettes over. I want to force myself to use colours I’m less comfortable with. And to get excited about new purchases again. As they’ll be more of a rarity.
My Tarte In Bloom palette is one of my most used. I’m venturing towards hitting pan on a few shades. So of course got really excited about the upcoming launch of a new one, the Tarte Toasted palette. However the shades are incredibly similar to that of the Naked Heat palette. And various others I own. This would be a prime example of a wasteful purchase for me. So it’s one I’m going to try and avoid.
I’ve written it on my blog. So I now have to stand by it. I’ll check in next year and be totally honest about how well I stuck to my self-imposed project hitting pan, spending ban.