Makeup + Skincare

Cruelty Free Makeup & Skincare

9th May 2018
Cruelty Free

It feels good to be back here. My original blog that is! This post has been in the making for a while and I’m disappointed really that it’s taken this long. I am boycotting makeup and skincare which isn’t cruelty free or from a brand who are committed to ending animal testing. Read on to find out why and what that means for my blog.

This post may contain affiliate links. For more info read my disclaimer.

Animal Testing & The EU

Since 2013, under EU law it is illegal to sell a product tested on animals, even if the testing is done elsewhere.

It’s an amazing bit of legislation (created after relentless campaigns from activists) which means that not only is animal testing banned, but companies are unable to profit from it at all within Europe.

For a long time I buried my head in the sand, despite being a vegetarian and massive animal lover. Focusing on the fact that none of the products I have will have been tested on animals.

Animal Testing In China

I took little steps such as buying less from MAC Cosmetics. MAC were the first non-drugstore brand I got into and I had been buying their products since I was 18. I have so many brushes, eyeshadows, lipsticks and MAC products I used to use daily. I didn’t know how to commit to being fully cruelty free without throwing away most my stuff (which is obviously not the answer). But I knew I could do better.

If you’ve not delved into this stuff much, you may be wondering why brands like MAC Cosmetics are considered not cruelty free, despite being sold within the EU.

The finished products you purchase will not have been tested on animals prior to going on sale here. However if they are also sold in China, the brand will have had to pay for animal testing before they can be sold there. As it’s an entirely separate market, our EU legislation has no effect.

The fact the brands are required to front the cash for the testing makes them all the more complicit.

A Lack Of Transparency

Frequently brands try to gloss over this in their literature by saying they are against animal testing, unless the laws of a country require it. Some companies like MAC and L’Oreal will go as far as to create marketing materials about their efforts to stop animal testing. It shows a total lack of transparency and actually an attempt to cover up their real stance. Which is clearly profit > anything else.

It’s 2018 and animal testing is for many companies, a thing of the past. Everything from ingredients up to the finished product can now be tested humanely. If huge companies like MAC pulled out of China, it could make them explore humane methods of testing and catch up with the majority of the World. The fact we have these European and North American companies funding animal testing is just embarrassing. We can do better.

Despite considerable backlash, companies are still making the decision to sell in China. NARS deciding last year to follow suit, much to the disappointment of many of their customers. Enough is enough and I feel that I can no longer support brands who do this.

Vegan Products

Whilst I’m not vegan, I try to use vegan products where possible. At the Spectrum birthday bash last year, Hannah and Sophie spoke about the process of getting their Vegan certification. It’s so in-depth, you can really be sure you’re purchasing a Cruelty Free product. If you have any preconceptions about vegan products, just look at Kat Von D beauty or Spectrum, who in my opinion make some of the best products out there.

Leaping Bunny

The Leaping Bunny certification is another indication a product has not been tested on animals anywhere in the World. Although there have been instances of brands misusing this.

Cruelty Free Bloggers

There are some amazing cruelty free beauty bloggers who have documented their correspondences with brands, when they’ve asked about the cruelty free status of a particular product.

I will do the same for any future posts, or link to the source if already known.

My Existing Makeup Collection

As mentioned above my existing makeup collection has a fair bit of makeup from brands who have chosen to sell in China. To get rid of it would be really wasteful and so I will work to use it up as a priority.

Although I would be lying if I said I felt great about that. Especially having read up a lot recently on animal testing. I’m not going to link to anything specific, as I know it’s horrible to see. But for anyone wanting to know more about the tests done, it’s all available online.

I know that animal tests are used in medicine and research which it’s hard not to benefit from / avoid. But animal testing in cosmetics and household products is just so avoidable.

Parent Companies

A slight grey area is brands who have been bought out by a parent company who does sell in China. I have decided to take these companies on a case by case basis. Such as Urban Decay who have been comitted to ending animal testing for decades. They are now owned by L’Oreal, who do sell to China, but who do not sell Urban Decay products there. So nothing has changed with Urban Decay as a result of the acquisition, but to buy from them now profits L’Oreal, who technically fund animal testing through selling in China.

The Body Shop were bought out by L’Oreal also, but have since been sold to a parent company who does not sell in China. The Body Shop also have a long standing history of campaigning against animal testing. You can find some great deals on Body Shop products on Groupon*.

I personally would still purchase from Urban Decay for now. On the basis that they are cruelty free and comitted to ending animal testing. I’d rather not support L’Oreal though so this may change. It’s a tricky one.

Cruelty Free Beauty & My Blog

I will no longer be featuring any non-cruelty free products on my blog or social media. Even if those products were bought previously.

I will no longer accept PR to review which is not cruelty free. And I won’t be promoting older posts anywhere which feature products from those brands. In addition, I’m going to go back through all my beauty posts and add a disclaimer stating if the product featured is cruelty free or not (although this may take a while, so bear with me!).

I am certainly not going to be buying any new makeup or skincare which is not cruelty free.

Small Steps

Some of my favourite bloggers are not cruelty free. This doesn’t mean that I am not going to be reading their blogs or supporting them. You can also rest assured that I will not be getting on my soap box and trying to encourage others to follow suit. It’s a personal decision and my hope is simply that I can try some new cruelty free brands and products, which if any good, I can recommend. Something I’ve realised is that small steps are still worth while. And even if one person decided to opt for a cruelty free alternative they found on my blog, that is a a really good start.

I’d love to hear about your favourite cruelty free brands and products!