Featured Life

Getting Lost & Finding A New Direction For My Blog

12th July 2017

As of next week, it will be two years since I started blogging here. Two whole years. And I still haven’t deleted my blog. Pat on the back for me.

Whilst blogging remains my favourite hobby. And is really important to me. I’ve been feeling pretty deflated when it comes to my blog. A quick glance at other blogs would suggest I’m not alone. There seems to be an air of discontentment in the blogging World at the moment.

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Feeling Lost

I’m not frustrated from a lack of growth. A lack of opportunities or from comparing myself to others (which is really easy to do, I appreciate). But instead from my own lack of consistency and direction. In an attempt to keep my blog going through work deadlines and pregnancy, I’ve really let things slip.

I get distracted by the wrong things all too often. SEO. DA. Traffic. Social followers. Opportunities.

Focusing too much on those can make you feel like you’re being pulled all over the place.


I Stopped Writing About What I Enjoy

Blogging is and should be all about writing. Photography is important, but not enough on it’s own. I’ve fallen into the trap of focusing more on my photos. And simply annotating them. Struggling to meet the bare minimum word count for each blog post.

I’ve had to ask myself why that is. And I’ve come to the conclusion that somewhere along the way, I stopped writing about what I enjoy. And started writing about what I thought I should be writing about.

A stack of products I’ve bought but not written about accumulated. And I began to churn out one product reviews. Unimaginative posts wine-tasting a foundation for 300 words. Torturous to write. Really boring -I imagine- to read. I’m so grateful for those who continue to read and support my blog. But I doubt those posts made a lasting impression.

Production Value

With so many people blogging, the quality of photos and blogs has been pushed up. I don’t think that’s necessarily a good thing. Having proper camera equipment, lighting and the rest of it costs money. It’s an entry barrier. I looked back recently at some of my old favourite reads. The majority of these blogs are no longer updated. But interestingly, I noticed they all took their photos on their phones. Their posts were more real time. More authentic. Clearly a lack of production value didn’t even register with me then. But now it’s a sort of standard.

We’ve got big bloggers spitting their toys out the pram because their CREW -I shit you not- can’t travel for free with them to PR trips. What a time to be alive.

It feels like I’ve made a rod for my own back. The process of getting a blog post out now is so long winded. I’ve been wondering how on Earth I’ll find time to do that with a baby. I don’t even know where I’ll keep my bloody lights. It’s just not sustainable. What happened to precariously perching in the window? Or making the most of the Golden hour?

More Originality Please

With more people starting blogs than ever before, it’s a competitive space to say the least. One day whilst commenting on blogs I follow, I read a review of the same PR sent mascara on quite literally 10+ blogs. Being original is difficult. But to some degree, what is the point of blogging at all if we’re not original? Not adding something different?



When writing about a product, country we’ve visited, outfit or restaurant, we’re unlikely to be the only person who has experienced it. The only thing which separates us is our personality. You can never know too many personalities. You can however read too many reviews of the same mascara (precisely more than two).

The blogs we return to for the personality are the best ones. The posts we look out for. And read word for word. They are the blogs we talk about in real life. To people who don’t even blog. My husband knows exactly who I mean when I say “The Welsh girl who got bitten by a monkey in India” (usually when making a case for our next trip).

It’s entirely possible to review mascara with personality. My favourite beauty blogs aren’t the comprehensive ones who swatch every shade. They’re the ones with personality injected into every post. I could walk through Debenhams and think “That’s so X” because to read their blog is to get to know them. On what feels like an almost personal level. The simpler the subject matter, the harder it is to do this. So I doff my cap -or greasy bun in this instance- to those who manage to do it so well.

I’m realising that I’m not one of those people. But that’s absolutely fine.

I’m Not A Beauty Blogger

I’m realising that I’m not even a beauty blogger. Not specifically. I’ve tried to focus on a niche to make it easier to grow my blog. But in the process of doing that, I’ve lost any semblance of originality I may have had. I know you didn’t need to read another post about the Naked Heat palette.

Don’t get me wrong. I genuinely love beauty. But I have so much more to write about. And I want to go back to absolutely raving about a product when I can’t keep my excitement in. Rather than trying to think of three beauty based posts per week. At the moment I’m putting on makeup to leave the house, if you’re lucky. My brushes are in need of a wash. And my makeup routine is more about hiding the bags and spots than it is a smokey eye. I don’t envision this getting better when I’ve got a small person to care for.

You’re still going to see beauty products talked about a lot here. But done differently. And more true to myself.


A New Direction

So what’s going to change?

For a start, I’m going to stop piling pressure on myself about the frequency at which I post. Or what I post about. I will only share posts I am happy with.

I’m going to make more time for reading my favourite blogs. And spend less time worrying about arbitrary stats.

I’ve already started saying no a lot more. No to PR requests. No to reviews of a single product I bought just for the sake of it.

And I’m going to focus on enjoying writing again. The posts I have planned for the next couple of weeks are on a variety of topics. There’s no real rhyme or reason to it. But I had fun writing them and I’m pretty sure that will show.

  • Rachel Stinson
    12th July 2017 at 8:11 am

    This was an amazing read! I love your blog and everything you post as to me you are an inspiration but I am so glad you are doing what you want! I’ve had to do the same as I lost my direction… I love beauty but it’s not the only string to my bow! Let’s stick to what makes us us! πŸ™‚ Xoxox

    Rach | http://caninesandcosmetics.blogspot.co.uk

    • Amy
      12th July 2017 at 9:34 am

      Aw Rach, thanks for such a lovely comment! I really appreciate it. It’s so easy to do, I think we kind of out grow our blogs overtime and they need to change and adapt with us. I love your posts for all the reasons stated above! I hope you continue to write about what you enjoy. I’m looking forward to seeing where your blog goes, as it’s one of my favourites for sure X

  • Candice Petersen
    12th July 2017 at 9:00 am

    I know exactly what you mean, I have been feeling abit lost myself, blog never seems to grow as much as I would like to and I have been thinking of changing things up as well but not sure what though. Most of all I don’t want to go through the hassel of a name change and all that. I am glad you are realizing things and good luck!! xxx

    Beauty Candy Loves

    • Amy
      12th July 2017 at 9:35 am

      It’s so difficult isn’t it? For what it’s worth I love your blog, it’s one of my favourite beauty reads (although I do find myself longing for products only available in SA). I changed my name six months ago and my DA is still broken haha. It’s frustrating! But ultimately I’m still glad I did it. Thanks lovely X

  • Leanne Brookes
    12th July 2017 at 9:10 am

    Enjoyed this. I’ve had my fair share of doubts and confusion while blogging and writing. I started out as a mental health blog, and it’s evolved from there to be more inclusive of what I enjoy writing about most. When I begin writing about things I feel I should be focused on or what’s more popular, it sucks the fun out for sure. I’m sure whatever you write about and whenever, will be great!

    • Amy
      12th July 2017 at 9:35 am

      Thanks Leanne! It’s difficult isn’t it? I think those are my favourite kinds of blogs to read, the ones which cover a wide array of topics. It really does suck the fun out of things! Thank you X

  • Yiotou_La
    12th July 2017 at 10:50 am

    I agree with the point that I return to read blogs not because I am interested in the product, but I am interested mostly on the person behind the post and the personality. I stopped worrying about views and not getting any pr emails or seo etc a few months ago, I realised that I am happier when I post whatever I want and whenever I feel like it, no pressure to do it though. These days I don’t feel like blogging much, which is fine since we all need a break sometimes. Great read Amy xx


    • Amy
      12th July 2017 at 11:18 am

      I think it’s the way forward! I love your blog, it’s one of my favourite reads and I like that you put so much personality into each post. I’ve really enjoyed getting to know you through your blog.

      Totally agree. I’ve realised that the worst thing we can do is force it when not in the mood. This is supposed to be fun after all! X

      • Yiotou_La
        12th July 2017 at 11:25 am

        Thank you so much Amy, I feel the same way about yours too!! xx

  • Sophie
    12th July 2017 at 12:16 pm

    So many good points here! I mainly read blogs because I like the person writing it, not because of whatever product they are talking about etc- I no longer stick to any type of theme and just write what I want when I feel like it and its much much better! x


    • Amy
      13th July 2017 at 10:20 am

      I think it’s the way forwards! Thanks Sophie x

  • Ankita Bardhan
    12th July 2017 at 4:34 pm

    I can so relate with you Amy! In fact some time back I took a time off from blogging because the pressure was overwhelming and I felt I couldn’t be myself anymore. I totally agree with you, we return to the blogs whose writer’s personality we like. And tbh with you, it’s really tough to show your personality through the blog as compared to vlogs, and especially when you are kinda trying to figure yourself out!

    • Amy
      13th July 2017 at 10:20 am

      I had to do the same! Totally agree. I’m always wondering what is too much to share, not enough. It’s so tricky. Thanks for your comment Ankita X

  • A Very Sweet Blog
    12th July 2017 at 6:00 pm

    Amy, this was so beautiful and TRUE for so many bloggers. I’ve been blogging for 5 years and I constantly have to evaluate things. I went through a home remodel for over a year and makeup products accumulated. So I’m reviewing what’s left now. I feel I have caught up with the makeup game (what works doesn’t work for me). So my blog (you weren’t a reader then) will return to other topics (fashion, lifestyle, home etc.) It’s important to write about what makes you happy. Readers will gravitate to you that like the same.

    • Amy
      13th July 2017 at 10:24 am

      It’s so easy to get behind isn’t it? I’m loving your blog, the way you format your reviews and honesty. It’s one of my favourites for sure. Looking forward to reading about your other topics too though! X

  • last year's girl
    12th July 2017 at 6:05 pm

    Sounds like I have picked the best time to come across your blog (or, for you to come across me, and me to come visit you in return… oh, whatever, I feel like we’re going to be friends).

    I don’t MIND product reviews as such, but they’re not why I read blogs. It’s all about the writer’s personality, and there’s nothing like an honest, funny review of an over-priced, over-hyped foundation to keep me coming back for more. Do you, Amy. Your life, and your priorities, are about to shift dramatically, but if you love what you do here, it will give you just the outlet you need.

    Lis / last year’s girl x

    • Amy
      13th July 2017 at 10:38 am

      I’m excited to have found yours too! I’ve just been catching up on your posts over breakfast and I’m already hooked. Thanks so much for this comment, I think you’re completely spot on. Some people manage to consistently stick to something for years but that’s just not me. I think our blogs need to kind of grow with us. You’re right too, I think my blog is going to be a vital outlet, as not working for a while is going to feel weirdly quiet! I would be gutted if I let my blog slip whilst on maternity. I’m fully committed to just going with it now and enjoying it X

  • Abi Street
    12th July 2017 at 8:25 pm

    This is a great post!! Just remember you’re doing amazingly well, just focus on yourself lovely x

    • Amy
      13th July 2017 at 10:40 am

      Aw thanks Abi! X

  • Elena
    12th July 2017 at 10:41 pm

    I’m quite new in the space and only started a beauty blog because I love make up and shading opinions about it. I have another two hobbies and a full time job, so time-wise, I can’t afford to write about things I don’t like… I’m very relaxed about my blog and although my progress is so slow, I enjoy talking with everyone who wants to talk with me. At some point I worried my posts were too long, so shrunk them down; this didn’t last long, it’s not me. And being impersonal or too personal? What for?

    I love reading your blog and getting to know you through it. Thanks for the variety of topics, can’t wait to hear what’s next xxx

    • Amy
      13th July 2017 at 10:42 am

      Such a good point. Our time is really limited so why spend it doing something we don’t want? I mean, besides work every day haha. I really enjoy your blog, it’s instantly become one of my favourite beauty reads for the reasons I wrote above. You’re brilliant and making each post interesting and doing a really thorough job of your posts. I don’t think there’s such a thing as too long to be honest.

      Thanks so much Eleni X

  • Charlotta
    13th July 2017 at 3:29 pm

    Sounds really good Amy. Can’t wait to see all the posts you’re gonna come up with <3

    I so agree with you – writing and the personality is the most important thing in blogs! Not the photos. I mean, beautiful photos do help – and I love your photos by the way – but if the writing is bad or the personality doesn't show – I loose my interest.

    And about the product reviews.. I don't make them very often. Just because I feel like it's not gonna be that interesting. I always try and think of another angle for it, or somehow make it more than a review. If that makes sense.

    And yeah, after all, it's your blog, and the most important thing should be that you're happy with your content.

    x Charlotta

    • Amy
      17th July 2017 at 8:59 am

      Thank you Charlotta! Thank you for the kind words about my photos. But I totally agree! X

  • Jacquard Flower
    13th July 2017 at 4:51 pm

    Such a great post and you have made so many good points. I really can’t wait to read your upcoming posts πŸ™‚ Gemma x

    • Amy
      17th July 2017 at 8:59 am

      Thanks Gemma! X

  • Laura
    13th July 2017 at 10:19 pm

    Its so important to to stay true to yourself and write about what you want, so good luck πŸ™‚

    Pink Frenzy

    • Amy
      17th July 2017 at 9:00 am

      Totally, thanks Laura! X

  • Imogen
    14th July 2017 at 9:25 am

    I completely agree and relate to everything you’re saying – it becomes more of a chore and something you have to do rather than something you love to do. I realised I wasn’t a fashion blogger and that my passion was skincare and beauty and I’ve been so much happier since stopping my outfit posts. I felt like I had no control over my content and it lacked substance. I promise you will find what makes you happy if you stick to your intuition!

    Love your blog xx

    Imogen // http://www.faux-silk.com

    • Amy
      17th July 2017 at 9:12 am

      Thank you Imogen! When it becomes a chore it’s time to reevaluate definitely. Thank you! πŸ™‚ X

  • Natasha Todd
    14th July 2017 at 2:10 pm

    This post is so relatable and I enjoyed reading it so much because I was like YES, YES….DEFINITELY YES. Haha πŸ™‚ I agree so much about not putting pressure on yourself. Blogging loses all it’s appeal when it becomes stressful! I have always loved reading your blog and can’t wait to keep reading πŸ™‚ x

    Tash | natashatodd.co.uk

    • Amy
      17th July 2017 at 9:12 am

      Haha I’m so glad! Thanks Tash! It really does, I think it’s important to keep it fun X

  • Sam Hodgett
    15th July 2017 at 4:17 am

    Very well written and I absolutely agree on the point you made about originality. Am looking forward to read your future posts! x Sam


    • Amy
      17th July 2017 at 9:12 am

      Thank you Sam! x

  • Rhiannon
    16th July 2017 at 3:05 pm

    First of all, the Welsh girl monkey comment totally threw me before I realised it was me. Oops. I was like, WAIT IS THERE SOMEONE ELSE?!? Secondly, this isn’t even a lie but my best friend in India actually knows you as “my Welsh blog friend who is really nice and I like to read even though I don’t normally read that stuff”. Because I think I’ve told you before, I don’t normally read beauty-type post but I ALWAYS read yours because they’re different – because of your personality coming through your writing πŸ™‚
    I sort of went through a similar WTF am I even doing with this blog a few weeks/months ago. A little while after I stopped caring about things like SEO (like I ever understood that in the first place?!), DA and PVs, stopped worrying about banging out X amount of posts a week JUST to have consistency, and started writing what I want, when I want, my overall views and general reach has actually sky-rocketed.
    I think we can tell when there’s passion in writing, and that’s what keeps us coming back!
    Whether you do decide to change things up a bit around here or not, I’m excited either way because I love your blog! And also, SO happy the narwhal is back (only just noticed, oops!).

    • Amy
      17th July 2017 at 9:14 am

      Let’s start a really niche Twitter chat for people who’ve been bitten by monkeys in India. Aw that’s amazing haha! I really appreciate that as you know I bloody love your blog!

      I’m finding the same thing. I get caught in the trap every so often of getting caught up with a load of SEO stuff or trying to be consistent and it kills it.

      I feel the narwhal helps things considerably haha! X

  • Hannah
    18th July 2017 at 3:15 pm

    I literally love this post so so much <3 I've just come back from a year long blogging break and wrote a very similar (less eloquent!) post about how disenchanting it can be blogging at this competitive time. But I love that you've been honest enough to address this and making a personal choice to freshen things up is a brave one. It's so much more captivating to read authentic from-the-heart content than just what's been sponsored, even when that blog is technically way bigger. Passion is everything! Followed you xx


    • Amy
      24th July 2017 at 10:12 am

      Thank you Hannah! I really appreciate that. Following you too – Your illustrations are incredible! X