Before deciding to banish products tested on animals from my makeup bag, I had a preconception that going cruelty-free would be quite limiting. However the majority of brands -big and small- are actually entirely cruelty-free. Whilst I’ve been pleasantly surprised at how much of my favourite makeup and skincare is cruelty-free, it does highlight that those who aren’t really have no excuse. MAC Cosmetics were one of the first makeup brands I got into and I’ve got a lot of MAC in my collection. And whilst I’ve moved away from them over the years, one product remains a firm favourite: Prep & Prime Fix+.
As my current bottle has got ever closer to being finished, I went on the hunt for a suitable replacement from a cruelty-free brand. I’m a big believer in making small changes and just swapping out one product for a cruelty-free alternative is a move in the right direction.